Scope of work:
Conceptualising | Art Direction | Design
The muted colours and tone of the catalogue give off a cosy, classy vibe consistent with the Finest branding. The photographic elements were all shot in a studio under my creative direction.
One notable challenge was the client’s request to feature a hot pot, a meal not typically associated with Christmas, as part of the festive spread. With clever positioning and styling, I managed to fit it in seamlessly with the rest of the elements.
